Four dogs. Quite a lot of attitude.

We're Kim and Lee, the people behind Wag-A-Tude Tags. We started making personalised dog ID tags back in 2013, when we lived in Manchester and had four dogs who couldn't have been more different.

And finding tags to suit them was proving to be a bit of a challenge!

Rocky, our Golden Retriever, was a walking (just about!) disaster. Between his seizures, spondylosis, hip replacements and rhinitis, the poor lad had quite the medical history. We needed a medical alert tag that could communicate his needs, but finding something suitable wasn't as straightforward as you'd think.

The other three? Well, they were less medically complicated. Behaviourally, however...

Yorkie, our chocolate Labrador, was affectionately known as Bin Dipper. He loved food, sleeping and generally taking life at his own pace. Can't really argue with those priorities.

Chief was a Golden Retriever who took his name VERY seriously. It was his house, his rules, and we were just the idiots paying the mortgage.

And then there was Busby, our sensitive soul who lived for fetch. If there was a ball or a frisbee involved, nothing else really mattered.

We wanted dog tags that reflected their personalities, made people laugh and, in Rocky's case, communicated something genuinely important.

Unfortunately, everything we found was either a bit boring or just not quite right.

So we thought, how hard can it be to make our own?

Well, thirteen years later, here we are...

Different Dogs. Same Old Chaos.

Our original four have sadly all passed away, but without them, Wag-A-Tude Tags wouldn't exist.

These days, the household is run by three Labradors: Marvin, Jovi and Gus.

And yes, I do mean run by.

We're what you might call enthusiastic dog owners. Others might use slightly less flattering descriptions.

Each of our dogs gets their own special birthday adventure, complete with a proper day out, new toys, treats and a birthday cake.

For Jovi's recent birthday, we booked her a private swimming session, took her shopping for toys and dog-friendly sausage rolls, then brought her home for her cake.

My brother thinks we're ridiculous.

Personally, I think he's missing the point. It was her birthday.

The three of them are a constant source of entertainment, inspiration, frustration and questionable behaviour.

Gus regularly offers what we've come to call Gus-sistance - generally involving getting his considerable backside in the way, then panicking when anyone tries to work around him.

Marvin, otherwise known as Meatball Marvinara, is always enthusiastic about helping, despite having absolutely no idea what he's doing. Bless him, there's not a great deal going on upstairs.

Jovi, meanwhile, prefers to sit on the sidelines judging her brothers, but don't let that innocent face fool you. She's a secret criminal mastermind who's usually the one setting them up for trouble in the first place. She also enjoys a good snooze. Being an evil genius is clearly exhausting work.

Between them, they're spectacularly unhelpful when it comes to running a business.

In fact, there's a very good chance they're currently snoring while we're working. Which, frankly, is probably for the best.

From Our Dogs to Yours

Over the years, we've swapped Manchester for West Lancashire, moved into a bigger workshop and somehow accumulated an enormous collection of dog tag designs.

What hasn't changed is who's behind the business.

It's still just the two of us, designing, making and packing your orders, answering your questions and occasionally negotiating with three Labradors who believe every delivery is for them.

We've got funny dog tags, rude dog tags, classic designs and medical alerts. Some are designed to get a laugh, others communicate important information, and plenty manage to do both.

Every tag can be personalised with your contact details on the reverse, because however ridiculous the design on the front might be, it's still got an important job to do.

Rocky taught us that sometimes a dog tag needs to say something important. Yorkie, Chief and Busby taught us that it can say something funny, too.

Thirteen years later, the dogs have changed, but the reason we make our tags hasn't. We still want them to reflect the dogs wearing them - whether they're a walking medical disaster, a lovable idiot or a little gremlin who thinks they own the place.

So have a browse. If you find yourself looking at a tag and thinking, "You little sod, that's SO you!", then you'll understand exactly why Wag-A-Tude Tags exists.

And if you can't find quite the right tag? Well, that's exactly how we ended up starting a business!

You can even create your own personalised dog tag using your own design. After all, nobody knows your dog quite like you do.

Kim & Lee

Wag-A-Tude Tags - Giving your pet a voice since 2013.